Why code_culture?

Code Culture was born from a conversation between three consultants and former managers, around a single question: why do companies struggle so much to succeed in their transformation projects?

Their analyses converge. Romain with 30 years in managerial transformation. Éric with 20 years in finance and organizational consulting. Oriane with 10 years at the intersection of project management, operations, and entrepreneurship.

Their conclusion: strategy fails where culture resists.

Romain Brasseau
Romain Brasseau 62 y/o
mission director
Experience
30 years of consulting, training, and executive coaching for leaders, managers, and project leads. 20 years dedicated to cultural and managerial transformation in organizations, particularly with engineers and technical experts. Founder of Alliance Inter-Espèces, co-founder of Humains & Compagnie.
Industries
Manufacturing, B2B services, media, pharma, engineering firms.
Expertise
Managerial and cultural transformation in SMEs and large enterprises. Deep understanding of technical audiences.
Cultures
HR consulting · B2B sales · entrepreneurial
Commitments
Quality of life for the elderly · Interspecies cooperation · Animal welfare
"Nothing is created, everything is transformed" — Lavoisier
Éric Gennari
Éric Gennari 42 y/o
mission director
Experience
15 years as a general and financial director in the cultural sector and public administration. 6 years of consulting, training, and teaching. Independent consultant since 2016 for public and private organizations (ministries, foundations, higher education institutions, cultural organizations…). University lecturer at ESP and ICART (Paris and Lyon).
Industries
Culture, public administration, communications, advertising, and services.
Expertise
Organizational structuring and managerial, organizational, and cultural transformation in nonprofits, SMEs, and government bodies.
Cultures
humanities · management · leadership
Commitments
Access to healthcare · Education
"If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid" — Einstein
Oriane Pivaudran
Oriane Pivaudran 32 y/o
creative & technical director
Experience
7 years in an international multi-site group: business development, post-acquisition integration of 130 facilities across 3 countries, Chief of Staff to the CEO, then leading the CSR strategy of a purpose-driven company. 3 years of consulting and entrepreneurship. Co-founder of Humains & Compagnie.
Industries
Healthcare & social services, multi-site groups, hospitality
Expertise
Culture transformation in complex environments: external growth, multi-country deployments, B Corp trajectory. Tool design. Strategic communications.
Cultures
operational · strategic · entrepreneurial
Commitments
Aging well · Biodiversity & coexistence
"Form is the substance which rises to the surface" — Victor Hugo

// When the size of the organization or the scope of the engagement requires it, the team calls on partner facilitators under CC's responsibility.